Planeta A
Prototype of virtual object of news and information.
Individual project for the subject Design IV of the Visual Communication and design BA course.
Brand Concept
The project, initially, involved creating a distinctive logo and visual identity for a media outlet dedicated to inform about the climate emergency.
The brand's name conveys an urgent call to action in response to the global climate crisis. There is no second chance; we have only one planet – A – and it is crucial to raise public awareness about our responsibility as global citizens to protect and fight to reverse the situation.
The media outlet aims to share scientific information on this critical issue. It's audience is not expert in the field so the information is presented in a way it is easy for everyone to understand. However, I still wanted to maintain the
Prototype screens
Take a look at the prototype in action in the video or in Figma